Presented during Milan Fashion Week in September 2023, the exhibition ¡GloLoCo! offered a glimpse into the exciting possibilities that lie ahead for the fashion industry, from interactive garments to sustainable materials, traditional craft to cutting-edge design techniques. ¡GloLoCo! mapped three major arcs shaping the future of fashion and identity creation: global connectivity through digital technologies, local and regional realities, and collaborative creativity.
The challenge
The exhibition concept and overall aesthetic needed to convey the idea of bridging past and future, while lending cohesion to an eclectic show that featured pieces from over 10 fashion designers from around the world, digital artworks, an exhibition metaverse curated by REDEYE Metazine, interactive outfit tyros, and more. It also needed to connect with the curating organization’s broader theme for that edition, Interwoven Identities.
An innovative exhibition also required innovative signage solutions. How could visitors seamlessly experience the interactive pieces presented via augmented reality + in the metaverse?
The design solutions
The exhibition concept
Fluid, democratic, and radically inclusive, the divisions between digital and physical worlds are rapidly collapsing, ushering in new mechanisms of expression, creativity, and human connection. Global and local realities intermingle and at times collide, changing how we define ourselves and our communities. Traditions are remixed, reinterpreted, and sometimes rediscovered as the place surrounding them transform.
Interactive signage
The custom font treatment used in print signage was created using AI to mimick the appearance of textiles with an Afrofuturist spin and made to appear three-dimensional as a nod to the digital twin fashion technology on exhibition.
Handmade futuristic portals accompanied each artwork and mannequin in the show, letting visitors experience AR artworks, explore the metaverse, try on outfits in AR, and learn more about the designers’ collections, all by simply touching their phone to the portal. Although most phones can read NFC, the bilingual exhibition signage retained the use of QR codes and printed shortlinks to provide a variety of options for visitors to experience the works on exhibition.
